Franchise executive, speaker and author of Take My Advice, I'm Not Using It. Digilu built roblancit.com, the RL brand mark and a full brand kit, and a library of his published writing, in the look of the book cover.
AI visibility score
Every line below is a finding AIOInsights recorded on the live site on October 15, 2026. This is what ChatGPT, Claude, Gemini and Perplexity can read when someone asks who to call.
Run the same free check on any site at aioinsights.com.
Every change below is the same entry Rob reads in the Client Observatory, logged on the day it was made. 17 so far. The list grows; nothing on it is ever edited after the fact.
Every change you have asked for has been dealt with.
Read from Cloudflare's own analytics for your domain. 64% answered from Cloudflare's edge cache. The number of stopped requests is Cloudflare's count, not ours.
Google reports two days behind, so this is the most recent full day. Read today from the domain property.
The daily evaluation ran at 15:40 UTC against your live pages. Each number is on your Where you stand page with its date.
DNS lookup from Digilu today returned ENODATA.
Read the crawler rules on https://roblancit.com/ today (HTTP 200) and the AI summary file (HTTP 200).
Requested https://roblancit.com/ from Digilu at 15:40 UTC. HTTP 200. The www address forwards to the main one.
Read from Cloudflare's own analytics for your domain. 64% answered from Cloudflare's edge cache. The number of stopped requests is Cloudflare's count, not ours.
LinkedIn no longer serves the February edition at its old address. The Read it on LinkedIn buttons now open your newsletter on LinkedIn, so readers land on your writing instead of an error.
Each video on the site now carries its title, date, thumbnail and description from YouTube, so search can list them.
A human check on every form. Anything that reads as a sales pitch is held for review instead of reaching you.
The first depth page, on where validation calls fail. A new page is written weekly from your own material.
Speaking first, the book throughout, a speaking inquiry form in the first screen. Built in the look of the book cover: black, ivory and gold.
The maple leaf lives in the negative space of the RL. Every logo and icon in SVG, EPS, PDF and PNG, with colors, fonts and social covers, in one START HERE kit.
The site moved from preview to your own domain.
One page for each Entrepreneur article, newsletter edition, LinkedIn post and interview, plus topic pages, so the site answers in your own words.
Every form on the site sends to your inbox, with a copy kept on file. Nothing is sent to anyone else.
The live reading is 8 out of 10, taken November 1, 2026 on the same engine. No earlier number is shown because none was taken on this engine before the work began, and Digilu does not estimate a before.
8 / 10
AIOInsights, measured on the live engine
Rob Lancit is a franchise executive, an author and a hockey goalie. He had no logo at all. The brand started from his book: ROB LANCIT set in one tall condensed weight, the look of the cover. The icon took thirty-two rounds in three days, and it ended up holding three things at once.
The same six rules on every identity. Below them, the rounds that mattered for Rob Lancit: not every round, the ones that changed the direction.
The first round took everything true about Rob as a starting point: Canada, the book, sales, his son and daughter, the goalie. The strongest early idea was the maple leaf, cut out of the wordmark’s own R. It was good. It was not him yet.
Sticks added on top of letters looked like stickers. So the brief changed: the mark has to use negative space to do something, the way the FedEx arrow lives between two letters. From here every idea is carved out of solid black, never drawn on top.
Mike brought a reference: a heavy RL cut apart by one white hockey stick. Then he made his own image of it at 3:48 in the morning. It was traced exactly, and the work moved in small, literal steps from there: move the L, open the top, nothing else.
The note that reset everything: the letters are Rob’s font and they do not move. Round 21 changed zero pixels of either letter. The stick is only the white between them, and the only control is how close the L sits. The tighter it sits, the more hidden the stick.
The breakthrough: an R’s stem plus a bar across the top is an L turned upside down. Draw that L as a real goalie stick, blade at the top, heel curving under it, handle running down to the baseline, and one letter holds the R, the L and the stick.
The top bar overhangs left like the wordmark’s own R, every corner has the same small radius except the stick’s heel and its two tips, and the icon sits centered above ROB LANCIT as the primary identity. It is on roblancit.com, the browser tab, the phone home screen and every share card.
Run the same free check. It is real, it is instant, and it measures exactly what AI can see when it decides who to recommend.
