Trusted in the Room.
Now Trusted in the Answer.
For sixteen years, referrals, testimonials and a good website were how families found a doula. Then families started asking AI assistants. Jenn Miller has supported Orange County births all that time, and Digilu rebuilt her site so those assistants can read the trust families already know.
AI visibility scoremeasured live
3 things AI could not see.
Now it sees every one.
The same AIOInsights check, run on the first site on June 24, 2026 and on the live site on June 26, 2026. Every line below is a finding it recorded. This is what decides whether ChatGPT, Claude, Gemini and Perplexity can recommend Jenn.
Run the same free check on any site at aioinsights.com.
Six Pillars of AI Trust. Measured, Not Estimated.
AIOInsights scores a site on six pillars of AI trust visibility. The way AI reads a site changed, and OC Doulas's first site, built for people, read lowest on the pillars that matter most for a local birth doula services business. Today the live site reads 8.8 of 10. Before is the first site, measured June 26, 2026; today is ocdoulas.pages.dev, measured November 2, 2026.
6.7
Before · first site
8.8 / 10
Today · the live site
Live, deterministic AIOInsights scores. The same number shows in the AIOInsights badge in the footer of the live site.
The Web Changed Under a Trusted Doula
Jenn Miller has supported birth doula clients across South Orange County for sixteen years. Families in San Clemente, Dana Point, and the surrounding cities trust her with one of the most personal days of their lives. The reputation is real: a Certified Birth Doula and Certified Lactation Educator Specialist, trauma-care and CPR/AED certified, a mother of five, with sixteen years of births behind her and the client testimonials to show for it.
Then the way families find a doula changed. They ask an AI assistant, and it answers from what it can read. Jenn found Digilu through an AIOInsights check, which measures exactly that. Her site scored 6.7 out of 10, with Trust, the pillar that matters most for a personal service, at 2.
The credentials and testimonials were real, and the site shared them with every family who visited. What it did not carry was structured data, the layer AI assistants read first, so sixteen years of trusted births never reached them.
The gaps the check found
- Trust (2.0): her credentials and testimonials existed, but they were not structured data AI could read, and there is no public review platform to point to.
- Local Presence (4.0): no Google Maps link and no service-area structure for the Orange County cities she covers.
- AI Discoverability (6.4): no
llms.txtand no clean entity graph for a modern crawler to parse.
Before
↓
After
The business
- ✓ Jenn Miller, birth doula services
- ✓ Serving Orange County, California
- ✓ Certified birth doula, sixteen years
- ✓ Found Digilu through an AIOInsights check
Built for Families. Rebuilt for Families and AI.
The first site did its job for the families who found it. The rebuild puts Jenn, her credentials and the proof at the top, written so AI can read them too. Here is the first site, the rebuild, and the score it produced.
The first site. A simple layout with Jenn's credentials written as plain text, the dependable way, with nothing structured for AI systems to read as trust.
What we built. A warm, owner-first design that leads with Jenn, her sixteen years and her real credentials, all of it written as structured data an AI model can read.
People and AI assistants size up a doula in the first few seconds, on the trust they can see. Jenn had a real record families relied on. Leading with her credentials and testimonials, and encoding them as structured data, made it readable to both.
Certified birth doula, sixteen years
- ✓ Certified Birth Doula
- ✓ Certified Lactation Educator Specialist
- ✓ Trauma-Care and CPR/AED certified
- ✓ Sixteen years supporting births, mother of five
She Already Had the Trust. It Just Wasn’t Reaching AI.
OC Doulas did not need a louder pitch. Jenn had sixteen years of earned trust and real client testimonials. What changed was who reads the website first: an AI system now often reads it before a family does, and that reputation was not yet written in a form it could use.
We encoded her real credentials as Person structured data, added her client testimonials as review and testimonial markup, and marked the practice up as a literal LocalBusiness. That lifted Trust from a 2 to an 8. We are honest about the ceiling: with no public review platform, an 8 is the real number, not a 10. The clear path to a 10 is a public review profile, so her testimonials become collectable reviews an aggregate rating can be built from.
Her biggest asset is now the first thing both people and machines see.
What Digilu Built
The practice's story, rebuilt for the way AI reads the web.
Machine-Readable Credentials
Real Person and testimonial structured data so AI systems can finally read her certifications and the client trust behind them, straight from her own site.
Orange County Service Pages
Service-area pages for San Clemente, Dana Point, San Juan Capistrano, Mission Viejo, and across South Orange County, each with local content, a Maps link, and its own schema.
AI Discoverability Layer
A literal LocalBusiness markup, an llms.txt file, an AI-crawler-friendly robots.txt, a clean sitemap, and an entity graph so modern crawlers can find and trust the site.
An Owner-First Brand
A warm rebrand to OC Doulas that leads with Jenn, her sixteen years and her real credentials from the first second.
Service-Depth Pages
Dedicated pages for birth doula support, birth photography, and lactation support, each written for the questions families actually ask, and structured for AI to answer them.
Lead Capture That Works
A contact form that reaches Jenn directly, plus clear calls to action on every page, turning new visibility into real conversations.
A Case Study That Keeps Score
Digilu does not stop at launch. This site is actively managed, and its AIOInsights score is re-measured on the live engine every month. The number below is not a one-time result, it is a public, running record. Last checked November 2026; next check December 2026.
Current score
8.8 / 10
Since launch
6.7 → 8.8
2026
2026
2026
2026
Each bar is a real monthly reading from the live AIOInsights engine. As the site earns real traffic and results, winning performance metrics will be added here too.
The trust was always there. Visibility was the missing piece.
A high score is not the goal. It is the evidence. OC Doulas proves what the trust thesis predicts: when a doula already deserves to be chosen, the work is not manufacturing trust, it is making the trust legible to the systems doing the recommending. The Trust pillar reached an honest 8, not a 10, because there is no public review platform yet. That gap is real, and naming it is how you know the scores are real.
Search is changing. Families ask an AI assistant which doula to call before they ever open a map. The ones who win that question are the ones whose proof is machine-readable. Jenn’s clients always trusted her. Now the machines can read why.
That is the thesis. OC Doulas is the proof.
Curious how AI sees your business?
Run the same free check Jenn did. It is real, it is instant, and it measures exactly what AI can see when it decides who to recommend.