Before · Until Sep 25
A typed header, never a logo
JENN in Fraunces over a brass line. It was never the locked logo, and it is kept on the Brand page for the record.
Digilu Case Study · Family and Birth
AI visibility score
measured live
Jenn BirthsLive
Jenn Miller is a birth doula, birth photographer and certified lactation educator in San Clemente, eighteen years at births. Digilu built jennbirths.com, the Deep Green brand, and set up and manages her Google Business Profile.
AI visibility scoremeasured live
AI visibility today9.2/10Measured November 1, 2026
Open to
ChatGPT ✓
Claude ✓
Gemini ✓
Perplexity ✓
18changes on record
- ✓ Jenn Miller, birth doula and photographer
- ✓ San Clemente, California
- ✓ With Digilu since July 2026
- ✓ Live at jennbirths.com
What AI reads on Jenn Births
today.
Every line below is a finding AIOInsights recorded on the live site on October 6, 2026. This is what ChatGPT, Claude, Gemini and Perplexity can read when someone asks who to call.
ChatGPTCAN READ IT
ClaudeCAN READ IT
GeminiCAN READ IT
PerplexityCAN READ IT
Your star ratingAI can read your review score straight from your own site
YESWhat your business isWritten in the structured language AI systems read
YESProof you are who you sayLinked to an outside identifier AI can verify
YESYour Google Maps listingLinked, so AI can match the site to the real place
YESReal reviews on the pageShown with ratings and names AI can attribute
YESWho is behind itAn About page AI can read
YESWhat you doService pages AI can quote
YESA summary AI can quoteA meta description for every page
YESA map of every pageA sitemap AI crawlers can follow
YESRun the same free check on any site at aioinsights.com.
The work
What Digilu does for Jenn Births
- jennbirths.com, live on Digilu hosting since July 2026
- The Deep Green brand: color, lockups and a brand kit
- Her Google Business Profile, created and managed one careful edit at a time: hours, description, services
- AI crawler access restored so assistants describe her correctly instead of guessing
- A monthly reading of how AI and search see the site
On the record
Everything Digilu has done for Jenn Births
Every change below is the same entry Jenn reads in the Client Observatory, logged on the day it was made. 18 so far. The list grows; nothing on it is ever edited after the fact.
November 2026
- November 1, 2026DoneChecked your change requests: nothing waiting
Every change you have asked for has been dealt with.
- November 1, 2026DoneCloudflare stopped 32 hostile requests to your site on 2026-10-31; 3,306 requests served to 237 visitors
Read from Cloudflare's own analytics for your domain. 4% answered from Cloudflare's edge cache. The number of stopped requests is Cloudflare's count, not ours.
- November 1, 2026DoneRead Google Search Console: 7 times shown in Google and 0 clicks on 2026-10-30
Google reports two days behind, so this is the most recent full day. Read today from the domain property.
- November 1, 2026DoneMeasured your live site today: search structure 10, speed 8.8, on a phone 10, local presence 10, AI visibility 9.2 (out of 10)
The daily evaluation ran at 15:40 UTC against your live pages. Each number is on your Where you stand page with its date.
- November 1, 2026DoneAIOInsights measured your AI visibility today: 9.2 out of 10, trust signals 8
The same engine behind aioinsights.com read your live site at 15:40 UTC. How ready it is to be read and described correctly by AI, not a ranking.
- November 1, 2026DoneChecked that email to jennbirths.com can be received: 3 mail servers answer
DNS lookup from Digilu today: route1.mx.cloudflare.net, route3.mx.cloudflare.net, route2.mx.cloudflare.net.
- November 1, 2026DoneChecked AI access to your site: ChatGPT, ChatGPT search, Claude, Google AI, Perplexity all allowed; the AI summary file is present
Read the crawler rules on https://jennbirths.com/ today (HTTP 200) and the AI summary file (HTTP 200).
- November 1, 2026DoneChecked your site is up: it answered over HTTPS in 0.5 seconds
Requested https://jennbirths.com/ from Digilu at 15:40 UTC. HTTP 200. The www address forwards to the main one.
October 2026
- October 26, 2026DoneCloudflare served 464 requests for your site on 2026-10-25 (134 visitors), none hostile
Read from Cloudflare's own analytics for your domain. 10% answered from Cloudflare's edge cache. The number of stopped requests is Cloudflare's count, not ours.
- October 23, 2026AdaptedEighteen years, on every page
The last guide that still said nearly sixteen years now says eighteen, so every page tells families the same thing about Jenn's experience.
- October 23, 2026AdaptedCentered stacked logo across the site
The stacked JennBirths logo now leads the top bar and the footer on every page, using the approved brand file exactly as drawn. Checked on large screens, tablets and the smallest phones.
- October 23, 2026AdaptedGuide library tidied
Three newer guides picked up the current photos and styling, and the two guide libraries now carry their own headings so readers can tell the in-depth guides from the quick answers.
- October 23, 2026AdaptedSmallest phones fixed
On very small phones the black and white collection button no longer pushes the homepage sideways.
- October 23, 2026DoneSearch results reviewed
Read four months of Google search data for the site: which questions families searched, which page Google showed, and where Jenn already appears. The photography pages each serve their own purpose, so both stay.
July 2026
- July 8, 2026AdaptedFast, lean delivery
Homepage responds from Cloudflare's edge in well under a second, the hero image is prioritized for a fast first paint, and layout is stable with no shift. Clean on mobile at 390px.
- July 8, 2026MilestoneYour website went live
jennbirths.com is live on our hosting. We watch a newly launched site closely for the first stretch, checking it on a tight schedule until every launch item is clear, and then ease off to routine monitoring.
- July 8, 2026DoneRan the full go-live evaluation
AIOInsights 8.9/10, SEO clean, fast delivery, clean mobile, trust already machine-readable. One owner task remains: create and link a Google Business Profile.
- July 8, 2026DonePath to Stable set
Once your Google Business Profile is live and linked, this site moves to Stable. That single step is the checklist below.
Measured, not estimated
How AI and search read Jenn Births today
The live reading is 9.2 out of 10, taken November 1, 2026 on the same engine. No earlier number is shown because none was taken on this engine before the work began, and Digilu does not estimate a before.
9.2 / 10
AIOInsights, measured on the live engine
Semantic Clarity
9.8
Entity Consistency
10
Authority
8.8
AI Discoverability
8.4
Reputation Signals
8
Local Presence
10
The brand
From a typed name to a mark that is hers
JennBirths had a name and no logo. The site header was JENN, typed in a serif and letterspaced over a brass line: pleasant, and nothing a family would recognize again. The job was a mark that means birth work without a stroller or a stork, and holds at the size of a browser tab.
30+rounds, from options to final
20J’s drawn in one reset round
6palettes tested on the locked logo
1line that makes both letters
The process
How Digilu makes a brand
The same six rules on every identity. Below them, the rounds that mattered for Jenn Births: not every round, the ones that changed the direction.
- Start from what they ownReferences first: the logo they have, the sketch on a napkin, the board somebody likes. The first drawing stays close to it.
- Every round is publishedEach round goes on the client’s Brand page the day it is ready, newest first, with what changed and why.
- Every mark carries an ideaNo six weights of the same drawing. Each option shown is a different idea or a fix somebody asked for.
- Small sizes get their own drawingA browser tab is 16 pixels. The mark is redrawn for 16, 32, full size and the phone home screen, never just shrunk.
- The lock becomes a systemLockups, one color, reversed, an embroidery cut, favicons, social images, guidelines and a download kit, all generated from the locked drawing.
- Nothing is thrown awayRounds that lose are archived with the reason. The client can always see how the mark got where it is.
v11 · Sep
Options, each with a meaning
The first round drew four icons and six wordmarks, each with a reason written beside it. One of them, a J holding a dot, read as being held. None of them was the one, and the page says so.
v25 · Sep
Reset: twenty J’s
When the rounds started drifting (a J that turned into a stroller on second look), the work went back to the single letter. Twenty J’s, black on white, no color to hide behind.
v28 · Sep
A JB sketch, traced exactly
The breakthrough was a JB brought in as a reference image. It was traced exactly as given, then refined in ten small steps: one baseline, the open end closed, the leg brought in. Draw close to the reference first; vary it after.
v36 · Sep
The name, built from the icon
JennBirths is set in Futura, with its J and B drawn from the mark itself, so the icon and the name can never drift apart. Then six palettes, tested on the locked logo, light, reversed and with the icon in the accent.
Her J and B, from one line
The J’s curve mirrors the B’s lower bowl across a single stem: two letters, one gesture. Deep Green on warm ivory. Locked October 5, 2026, and in use on jennbirths.com, the favicon, the share image and social.
- Primary, stacked and small
- Green, ivory and clay
- One color, black
- Favicons at 16, 32 and 48
- EPS, SVG, PDF and PNG kit
- Every round on record
Google Business Profile
5 profile actions since October 7, 2026
Digilu manages the profile one careful edit at a time, each one logged: hours set, description written, services listed, maps-duplicate-report, support case. Keeping a profile healthy outranks any single improvement to it.
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